How much revenue is your business losing?

How we worked it out

We'd rather show our working than ask you to trust a number.

Old enquiries

In our client work, 11% to 21% of old enquiries turn into a sale once they're followed up properly. Where you land depends mostly on how old the enquiries are and whether customers still remember your business, so the calculator uses:

• Mostly under a year old: 16% to 21%
• Mostly one to two years old: 13% to 18%
• Mostly two to three years old: 11% to 15%

Reply speed

People who don't hear back quickly often go to the next business they contacted. For inbound enquiries, we've seen same-day responders win 7% to 15% more sales by replying within minutes. The calculator uses:

• Already within 5 minutes: none
• Within an hour: 3% to 7% more
• Later the same day: 7% to 15% more
• Next day or later: 12% to 25% more

Appointments and bookings

Customers usually contact the nearest or most convenient business first, and stop looking once a booking is confirmed. Answering every enquiry instantly, including overnight and at weekends, typically wins:

• Health, beauty and aesthetics clinics: 2 to 8 extra bookings a week
• Vehicle service, repair and MOT centres: 2 to 5 a week, more in peak MOT months
• Trades and home services taking bookings: 2 to 5 a week

Where you land depends on your location and how many services you offer. We use 50 trading weeks a year.

If the numbers don't add up

The audit/demo works both ways. Our fee comes from results, so we only take on work where the maths makes sense for you and for us. If it doesn't, we'll tell you straight and point you to what will make a difference instead.